How to Host Your Own Talk Show

Learning how to host your own talk show can help you in more ways than you might think. For instance, if you are a business owner or expert on a particular subject, a talk show could increase your business by providing a venue for interested listeners to hear your message. Whether you are trying to drum up business, promote your latest book, gain exposure to a wider audience or simply feel you can host a show that will benefit or entertain, learn how to host your own talk show. There are five steps to follow when preparing to host your own talk show.

  1. Research the niche market you are trying to serve. Know the area's demographics and read market research reports to get an idea of the age, income, political leanings, religion and even spending habits of potential listeners.
  2. Develop programming that will appeal to an audience. Blend your area of expertise with the type of information that lends itself to a talk show. From local news happenings or a book club program to agricultural-themed segments, the program's focus and format should be clearly outlined.
  3. Purchase air time, either at your local radio or TV station or sign up for an online podcast service. Public access television is another cost-free option for those living in the community the channel serves, although no advertising is allowed when you take such an approach.
  4. Make the show. Whether you tape a television talks show and air it later or go live on the Internet, do your first several shows, complete with theme music, credits and interesting delivery. Talk show hosts must carry the program with their outgoing personality and ability to interview guests and get to the heart of any issue.
  5. Drum up advertising. Unless you are on a public access station, look for sponsors or sell ad time during the show. Look to businesses that are in some way connected to your show's theme, as that gives the business incentive to purchase air time. Don't hesitate to spend some time and money on advertising on behalf of the talk show as well.
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