Business Introduction Letter Sample

A business introduction letter is generally sent to potential investors, asking them to consider taking a closer look at your proposal and decide whether to invest money into the business plan. There are several components of a successful business introduction letter that must be included in order to make a good first impression. The most important tip to remember about a business introduction letter is to keep it short and to the point. Its function is to break the ice and get the lines of communication open, without overwhelming the recipient.

The opening of the business introduction letter should get right to the heart of the matter-letting the recipient know why she has been chosen to receive the business introduction letter:

"I enjoyed speaking with you last week at the Seattle conference. There were so many aspects of your business style that impressed me, and I felt that you might be interested in learning more about a solid opportunity for investing."

Establish A Connection
Let the recipient know early how her relationship with you will be a benefit. Whether it's for a business relationship, a return on an investment or an opportunity for enhancing contacts, presenting why the investor and you should connect is crucial:

"I understand that you are seeking to expand your business to the West Coast and I feel that a formal association between our two companies would greatly benefit us both."

Be Impressive
Bring out the most impressive part of your proposal, whether it's seeking capital, expanding partnerships or working together to promote a particular vision:

"Our company has exceeded all expectations for profitability, with almost 5 percent profits in the first 2 years. This is exceptional, as most new businesses in this market rarely see a profit until the third or fourth year of business."

Solicit Action
Once the business introduction letter has stated the case, ask the recipient to participate in some kind of action. It could be something as simple as a meeting or phone call or even more involved:

"I'd like to invite you to a prospective investor's meeting at the Capitol Hotel on April 1st at 6:00 pm. A formal invitation will follow shortly, and I'll call you next week to answer any questions you might have."

These business letter samples can guide you when you're trying to get the word out about your business and encourage people to invest.

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