Frugal grocery shopping isn't easy. If you are serious about saving money, you've got to cut coupons, sign up for all the store cards and carefully study the weekly ads. Even then, arriving at the grocery store with a grumbling tummy can be all it takes to throw you off budget for the week. Now, when you think it can't get any harder, the grocery stores have developed a new marketing scheme that threatens to drain even more money from your wallet.
What is this scheme? Quite simply it is a crafty new way of advertising sale prices. Let's say canned corn is on sale this week. Now the store could list the price per can, or they could list the price for purchasing a given quantity of the item, say 5 for $1. Both methods of advertising convey the same sale price, but the first makes the price per can much more apparent to the customer.
If the store sticks with prices like 4 for $1 or 5 for $1, it's still fairly easy for the consumer to determine the price per can. However, when they start advertising prices such as 5 for $4 or 6 for $5, it becomes a lot harder to calculate the price.
By making it difficult to determine the price, the store is hoping to hinder your ability to comparison shop. They want you to assume that the product on sale is the best price, and this may not be the case.
Luckily you don't have to be a math whiz to overcome this money trap. Get in the habit of bringing a calculator when you go to the store, and you can quickly and easily determine the price per item.
Then determining the best value is a snap!
Tired of paying retail prices for kitchen products and supplies? If so, it may be time to try a new source: visit a restaurant supply store. These companies make a business of offering restaurateurs top-quality equipment and supplies at wholesale prices. It's a great deal for restaurant owners, and there's no reason it can't be a great deal for you as well.
Help lower grocery prices by understanding several of the lesser-known grocery store money traps that could be gobbling up your shopping budget.