Hair salon slogans should summarize what your salon does better than anyone else. A slogan for a hair salon can make it more relevant to the community and differentiate the salon from the competition. Add a slogan to your hair salon business that is more than just a motto: It's an identity. However, there are some marketing guidelines to keep in mind as you come up with hair salon slogans.
Send A Message
Evaluate what the business represents: its values, vision and brand. Jot down a list of words that you feel describe your hair salon (for example, trendy, inexpensive, luxurious, high-end, bargain, beautiful, fast, masculine, professional, versatile or family-friendly). Make a list of at least a dozen words, and then narrow it down to the best ones.
Keep It Short
A hair salon slogan should be no more than eight words so that it will be memorable and succinct. The best advertising slogans of all time were rarely longer than that. The slogan should communicate value to the customer, or in other words, give them information on what they'll gain by coming to your salon. For most hair salons, the key value to communicate is that customers will look and feel better as a result of visiting the salon. The slogan should point out why your salon is better and more valuable than the competition.
If your salon delivers inexpensive basic cuts for people of all ages, consider slogans like "We'll clean you up without cleaning you out" or "Let's talk about hair." A slogan like that communicates a quality cut, no-frills service and economical prices.
For a hair salon with a higher-end female clientele, the slogan should communicate self-improvement, luxury and above-average results. This kind of hair salon would benefit from a slogan like "Beauty-one size fits all" or "Renew You!"
A funky hair salon offers clients cutting-edge hair fashions and less-than-mainstream styling options, and the right slogan can reinforce that message. Give the business a fun vibe with slogans like "We see funky in your future" or "Let your sassy out."