How to Start a Bakery Business

By: Aaron Baer Harsha

Ever wondered how to start a bakery business? If you're a great home baker, you may assume that your skills in the kitchen will translate into a successful bakery, and while quality baked goods is obviously an important piece of the puzzle, it's not the only one. The foundation of any business is a solid business plan, and a bakery is no different. Writing out your bakery business plan takes time and thought. Once you have completed it, however, you will know how to move forward.

Standing Out From The Rest Of The Bakery Crowd
The first question you have to ask yourself is this: How are you going to draw customers into your store? If you've noticed a niche that is not being filled in your local market, such as a lack of doughnut shops, then filling that niche may be economically feasible. Try to scout locations in densely populated areas, and if you can open near a school or university, you will be making your product available to a whole new market.

Preparing Your Finances
You will also want to contact an accountant who will help you understand the financials of running your business, such as how long you can expect to operate before turning a profit. If you don't have enough saved up to weather the initial storm, you may have to take out high-interest bank loans, which is a risk not everyone is willing to take.

Balancing Quality With Cost
Once you have the logistics of opening your business worked out, you can start thinking about your true passion, baking. Work out your recipes, and figure out how much you can expect to pay for ingredients from local suppliers. Figure out the cost in dollars of producing each product you intend to sell, and price it from there. The higher the volume of business you do, the lower you can afford to keep your prices. Many people feel the pressure to sacrifice quality in order to save a few pennies here and there, but always be aware of how it's going to affect the final product. Ultimately, if your baked goods aren't good, people aren't going to buy them.

Assembling Your Team
Your most important resource as the CEO of your little operation is your staff. You could have picked a perfect location and meticulously tested thousands of recipes to craft the perfect cupcake, but if you don't have a reliable staff who can get the work done and offer great and friendly service to your customers, none of your preparations will have mattered.

Taking The Mail-Order Or Online Route
If you offer a specialty product that isn't available in many parts of the United States, such as a unique German specialty taught to you by your grandmother or a local delicacy found only in your area, you may want to consider starting a mail-order or online operation. Getting it set up may be a lot of initial work, but making your product available to a large demographic that it wouldn't have been otherwise can mean huge financial returns in the long run.

Opening any business, especially a food service one, is a risk. You can do everything right and still find yourself having to close your doors because the people simply aren't coming. That being said, if you take the time to work out a solid business plan, find a great location and have quality products to sell, your chances of success are much better. 

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