Hot Phrases to Improve Your Apartment Listings

If you're having a tough time selling your apartment buildings, consider these hot phrases to improve your apartment listings:

Highlight the Location
Location is the all-important factor when buying or selling any real estate, and it's no different when you're trying to sell apartment buildings. If your apartment buildings are in hot locations, just mention the location, and someone will snap it up faster than you can blink. If your apartment buildings are in less desirable locations, find a way to spin the location to provide value to investors. If your apartment buildings are near train tracks, you could say "Near transportation." If your apartment building is in a less desirable neighborhood but close to a convenient train line, say "Easy access to city or downtown." Find some contextual way to make the location appealing to investors, even if the neighborhood name just doesn't cut it.

Focus on Hot Phrases
For investors, the appeal of apartment buildings comes in two ways: either the potential to fix it up and resell it, or the potential for a solid revenue stream. If you're looking to entice the investors who want the solid revenue stream, you can use some of the same phrases you use for tenants. The same words you'd say to entice tenants, such as "updated kitchens," "new bathrooms" and "carpet replaced throughout" can also entice investors, as they know these features appeal to tenants, which may lead to a steady revenue stream.

Play Up Potential
If you just want out from under your apartment buildings, you might want to emphasize the potential for investors to make repairs and updates and turn a huge profit. Phrases like "great potential," "room for updates" and "ready for upgrades" signal to investors that your apartment buildings are in need of a little TLC, and they can make a bundle if they're willing to provide it. Only use these phrases if you're willing to sell your apartment buildings at a low price, as investors are likely to lowball you if they think the buildings need substantial improvements.

Emphasize Expensive Improvements
Heating, electrical and plumbing systems can cost a lot of money to replace. If you've recently updated any of these systems, mention that in your apartment listings. Investors who are looking at apartment buildings know that places with these systems recently updated are going to cost less to maintain in the near future, and they are more likely to invest in these apartment buildings than in places with aging systems. Mention "updated heating" or "new electrical system" in your apartment listings to entice otherwise reluctant investors.