By writing a mission statement, you can help keep the purpose of your company in the forefront of every employee's mind. Your mission statement should inspire your staff to strive to do their best and will also inform your customers of what goods and services you provide.
What is a mission statement?
A mission statement is a concise description of the nature of your business and the goods and services provided. The mission statement is usually short and to the point, although some companies also include a "vision statement" along with the mission statement, which is sometimes a couple of paragraphs long, detailing more of the purpose of the business. The concepts described in the mission statement are usually visionary and meant to be inspiring and motivational in nature. Practical strategies are not usually detailed in a mission statement.
How do I write a mission statement?
The mission statement should clearly depict the purpose of the business, the goods or services provided, and the intent of the company as to how it will serve both its customers and employees. The mission statement has three essential components:
How to integrate employee and customer responses into your mission statement
When writing up your mission statement, you may want to tap into two valuable resources: customer comments and employee input. Often your customers and employees have a different view of your company and its value than you as an executive may have. Incorporate some of the ideas contributed by your employees and customers for a mission statement that will inspire loyalty.
Here are some suggestions for getting this valuable feedback:
Sample Mission Statement
This is a sample mission statement for a fictitious HVAC company.
Mitchell's HVAC has been heating and cooling homes in the Boston area for the past twenty-five years. Using only the highest-quality heating and cooling systems, we'll guide your family toward the most energy-efficient and cost-effective system appropriate for your home. Our licensed HVAC technicians are respectful, conscientious and timely because, at Mitchell's HVAC, we're one big happy family dedicated to treating you like you're a member of our family. We're committed to keeping homes warm in the most bitterly cold New England winters and providing cool relief during the dog days of summer.
Writing your marketing plan is one of the most important things you will ever do for your business. It outlines the structure of your company as well as presents your goals and objectives in a clear and concise matter.
Whether you have a formal written plan for your business or just a bunch of great ideas in your head, there are always going to be goals you set out to achieve. You will often think in terms of what do I want to accomplish in the next six months, as well as where do I want to be in five years.
A lot of people have dismissed blogs as online diaries full of meandering thoughts. However, business blogging may be an effective route in marketing your small business.