Owning a small business can be exciting and challenging. When your company encounters change or wants to alert the public of important company business, you will need to send press releases to vocalize this information. Press release distribution is a key component in communicating and managing your daily business activities with the public. Understanding the various press release companies that can help you along the way will help to ensure successful communication with your audience.
Press Release Companies
Mass Media Distribution has 1600 target categories from which to choose, making targeting the right contacts much easier. Each press release is released individually rather than in batches. In addition, Mass Media Distribution will use not only email to distribute press releases to those on your press release list, the company will use RSS feed, fax and post to websites. Mass Media Distribution also offers writing services. Costs start at $199 for targets in one city, metropolitan area or state.
PR Newswire is internationally located in fourteen countries and distributes press releases to 135 countries. Established in 1954, PR Newswire has received awards including the SIIA 2006 CODiE Award for Best Online News Service and Best Online Business Information Service: non-News and the 2006 O'Dwyer Award for Excellence.
24-7 Press Release gears itself towards small to medium-sized businesses. Your press release will be approved within twenty four hours and you can also schedule your press release to be distributed at a later date. Submitting a press release for distribution is free. Additional services, such as increased search engine visibility, are $45.
Majon International offers targeted press release distribution on radio and television and in newspapers and magazines. Additional services include writing press releases and creating audio press releases. Costs for press release distribution start at $199.
PR Web offers writing services as well as press release services. PR Web has over 100,000 distribution points, including The New York Times, MSNBC and The Chicago Tribune. Costs for press release distribution start at $220.
Internet News Bureau, a division of Jupitermedia Corp., has been in business since 1995. IBN will distribute your press release to targeted markets to help improve your press release's visibility. Additional services include writing press releases, photo and logo placement and volume discounts. For $275, INB will email your press release to the press release list that you select. Each additional media list costs $80. In addition, INB will post your press release on its site.
PRW offers tips and information on writing press releases as well as formatting suggestions and past newsletters. PRW boasts of over 35,000 journalists and media outlet contacts. In addition, PRW offers writing, search engine and clipping services. Costs for emailing your press release start at $375.
Business Wire is a subsidiary of Berkshire Hathaway and claims the most "comprehensive news and disclosure network in the world." You can pinpoint the industry that you would like to target if you use Business Wire. Business Wire can send your press release to locations including newspaper services, television, consumer systems and industry systems. You must apply for membership.
Press Releases promises to "Promote Everything about Your Business." You can post press releases, job opportunities and your company's products and services on PR.com. You can post press releases and job opportunities at no charge. Other options include placement in search results, placement of your company profile in directories and links to your websites. These services start at $199 per year.
Writing a press release is the easy part - getting it published is an entirely different story. Editors of newspapers and other publications receive thousands of press releases every week, which means at least a few hundred are going to get dumped in the trash, so your press release must stand out if you want to have a hope of getting it published.
Any successful business owner will tell you that the key to obtaining clients is in your promotional campaign, including advertisements, press releases, or sales letters. If you are like many new business owners striking it out on their own, your advertising budget is probably pretty small at this point.