What Is a Business Plan and Why Do You Need One?

By: Caroline Roberts

What is a business plan? A business plan details your company's mission and shows where you've been and where you are going. It is often used in presentations to potential investors, but you will be relying on it for a long time. As your business grows, you can always look back on your business plan to see if you are meeting your goals.

With a focused, detailed business plan, you can

Expand your knowledge of the business. To write a business plan, you have to research the market and your competition. This research alone can help you get organized and truly understand the nuts and bolts of your business.

Improve your focus as the company owner. During your research, you will become more familiar with your target market and your potential customers. That may change the nature of the product or service you plan to sell, for the better.

Demonstrate how much money you need to get started. A business plan forces you to figure out how much you already have on hand and how much you will need from investors.

Prove to investors and loan officers that you are serious. You want to impress investors large and small. The fact that you put in enough time to figure out what you need will prove that you have the smarts to match your entrepreneurial spirit.

Show whom you need to hire. A business plan can help you size up your business. Knowing what you need to do can help you foresee the workload. For example, if you didn't know how many sales staff you needed to hire, a business plan can help you determine if you need 5 people or 10 people. You don't want to hire people thinking you need them and then realize they are just twiddling their thumbs.

Help employees understand company goals. As you start hiring, you can use your business plan to help explain the purpose of the business. Make sure that, at the very least, employees completely understand and are on board with the mission statement.

Expect the business plan to change over time. Markets change and products evolve, so your business plan must always reflect and respond to current conditions.

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Writing small business plans helps you define your business strategy, provides you with a point of reference to measure your success and presents lenders or other investors with the information they need to make a loan decision.

Learning how to write a business plan takes time. This list of do's and don'ts can help you know if you are headed in the right direction.

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