Make Your Own Business Cards
With the technology available at our fingertips thanks to the Internet, you can design and make your own business cards in the privacy and comfort of their own home. The best way to get your business name out to the local public is to hand out business cards to everyone you know. Business card making is a lucrative business with printing shops on every corner, but why waste your hard-earned cash on something you can do yourself?
Business Card Making
Some things to think about when making your business cards include branding and logos. Branding is a word that means to brand your product or your service by letting the public know what you do and to find a way for customers to recognize you based on a particular phrase or logo.
Your business card is your passport. It must tell customers who and what you are. It must also explain what you stand for. In a nutshell, your business card is a tiny piece of paper that has a big job to do. It must not only brand you and your unique business, it must give your customers contact information—at least two forms is best—and prove to your customer that you are the right person to be doing business with.
Remember that a standard size business card is 3.5 inches x 2 inches. This is a very small space and lots of white space looks aesthetically better than a card filled with writing. Ideally, a customer should look at your card and have all the information he needs at a glance.
Business cards are the perfect size for slipping into a lapel pocket or wallet. There is no need to create unique cards that are twice that size, that fold over or are shaped in some way—even if the shape is of duck and you make duck soaps. Creating a special shape for the outline of your card is acceptable only if it still fits into your lapel pocket or wallet. The point is: The short, sweet and simple route is the best policy.
Come up with one line—no more than two—that explains what you and your business stand for, then decide what items you feel are the most important aspects of your business. If it’s custom designs or attention to detail or both, add it to the card. Make sure the business name is on the card, along with your email address, phone number and business address, if you want customers to have that information. If you are doing business primarily on the Internet, you may only need an email address.
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