The credit card provider American ExpressR first introduced the idea of Small Business SaturdayR in 2010. The event is held on the first Saturday after Thanksgiving, putting it in between the two busiest shopping dates in the United States: Black Friday and Cyber Monday. In the time before the holiday season, Small Business Saturday is intended to boost the income of a specific sector of the retail market, which, according to Forbes, accounted for 65 percent of new jobs in the United States over the last 17 years. Support your local small businesses on Small Business Saturday in one or more of the following ways.
Spread the word on social networks
Small businesses can have limited budgets for marketing and advertising, so take the opportunity to help them by spreading the word on social networks. Tweet your friends or post links on your Facebook page with details of great small businesses that you have found and utilized. Advertise Small Business Saturday, and encourage your friends and followers to choose small businesses on one of the most important shopping days of the year.
Do as much of your Christmas shopping as possible
During November, many people will be thinking about Christmas gift ideas, and Small Business Saturday is a great opportunity to help small retailers and find quirky gifts. Take a trip to your local downtown to browse through stores and boutiques. Take your children to the shops to look for gift ideas that they may not have seen advertised on television. Buy a cup of coffee and a doughnut for the whole family in a local, independent cafe. Show your support for the small businesses that might otherwise struggle to compete with the larger, faceless retailers.
Check out the Small Business Saturday Facebook page
The Small Business Saturday Facebook page is a great source of information and news about the event. In 2011, American Express customers that registered their details were rewarded with a $25 credit for shopping in a local small business, so check out the page for any offers and promotions that you can take advantage of. Share your ideas with other shoppers or small businesses, and find details of small businesses in your area that are offering deals and savings on Small Business Saturday.
Remind your colleagues
Your colleagues at work may not be aware of Small Business Saturday. Share the news at work by putting up posters or banners for small businesses in your area that are taking part in the event. Consider setting up a small business committee that can share ideas and information about local small businesses worth supporting. If you travel in to work from different locations, you can offer to share shopping trips or pick up unique goods for one another, supporting local small businesses by reaching out to a wider group of people.
Small Business Saturday is an increasingly popular event, which celebrates entrepreneurs and business managers in your local area. Help grow your community by supporting local businesses, and turn this into one of the biggest shopping days in the calendar.