The History and Evolution of the DoubleTree by Hilton Brand
The DoubleTree by Hilton brand has become synonymous with comfort and hospitality in the hotel industry. From its humble beginnings to an expansive global presence, DoubleTree has cultivated a reputation for quality service and warm welcomes. This article explores the history and evolution of this iconic brand, tracing its journey through time.
Origins of DoubleTree
DoubleTree was founded in 1969 by a pair of entrepreneurs, William W. (Bill) Heller and Robert L. (Bob) McCarthy, in Scottsdale, Arizona. The initial goal was to create a hotel experience that emphasized personal service and guest satisfaction. The first property opened under the name “Doubletree”, which was derived from their philosophy of offering guests two valuable things: warmth and comfort during their stay.
Rapid Expansion in the 1980s
The 1980s marked significant growth for DoubleTree as it expanded across the United States. By focusing on unique amenities such as complimentary warm chocolate chip cookies upon check-in—a signature trait that remains today—the brand differentiated itself from competitors. Its innovative approach attracted business travelers looking for added comforts away from home, leading to increased popularity.
Acquisition by Promus Hotel Corporation
In 1997, DoubleTree was acquired by Promus Hotel Corporation, which further propelled its expansion strategy. This merger allowed for increased marketing resources and operational support, enabling more properties to open in various markets across North America and beyond. The acquisition set the stage for subsequent changes that would shape the future of the brand.
Joining Hilton Worldwide
In 2001, Promus Hotels underwent another transformation when it merged with Hilton Hotels Corporation. As a result, DoubleTree became part of one of the largest hospitality conglomerates globally. This affiliation provided access to Hilton’s extensive loyalty program—Hilton Honors—and global distribution channels, significantly enhancing visibility and market reach.
Modern Day DoubleTree by Hilton
Today, DoubleTree by Hilton operates over 600 hotels worldwide in more than 40 countries. The brand continues to uphold its commitment to personalized service while adapting modern hospitality trends such as sustainability initiatives and digital innovations like mobile check-in processes. With ongoing developments in guest services and amenities tailored toward leisure travelers as well as business professionals, DoubleTree remains a leader in customer satisfaction within the industry.
From its origins rooted in guest comfort to becoming a major player under the Hilton umbrella, DoubleTree has successfully evolved while remaining true to its core values. Whether traveling for business or leisure, guests can expect exceptional experiences at any DoubleTree property around the world.
This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.
